If you’ve ever entered a competition to win a car or a holiday and found yourself doom-scrolling through Rev Comps at midnight, you might want to know that the platform just changed hands — and the people behind the deal think it’s only going to get bigger.
Winvia Entertainment has agreed to acquire Rev Comps, the UK-based prize draw platform, for £11.8 million in cash. The deal, struck with the Savage family — Robert, Peter, and Amy — who built and ran the business, covers the full trade, assets, and operations of Rev Comps and is expected to complete by 1 July 2025.
So What Is Rev Comps, Exactly?
If you haven’t come across it before, Rev Comps is a family-run online prize draw platform that gives people the chance to win everything from cars and motorbikes to tech gadgets, holidays, and cold hard cash. It runs daily and scheduled draws, and it’s built up a pretty loyal customer base doing it.
The numbers speak for themselves: for the financial year ending 31 May 2025, Rev Comps pulled in revenue of over £80 million. That’s a serious operation for a family business, even if the profit before tax — £2.1 million — tells a slightly more grounded story about the margins involved in the prize draw world.
Why Does Winvia Want It?
Winvia has been quietly positioning itself as a consolidator in the UK prize draw market, and this acquisition fits neatly into that playbook. The idea is to bring Rev Comps onto Winvia’s own technology platform, which the company believes will sharpen performance and unlock more value from the business than the current setup allows.
Winvia CEO Mihai Manoila was candid about the ambition: “Rev Comps is a high-quality business with a strong customer base and brand presence, and we believe that integrating the platform onto Winvia’s proprietary technology will significantly enhance performance.”
He also made no secret of the fact that this won’t be the last deal. Winvia, he said, is actively looking at other acquisition targets in the sector — so if you’re running a prize draw platform and your phone rings, don’t be too surprised.
How Is the Money Being Paid?
The £11.8 million isn’t changing hands all at once — which is pretty standard for deals like this and actually protects both sides. Here’s how it breaks down:
- 45% paid at completion (so roughly £5.3 million upfront)
- 34% paid once Rev Comps’ audited accounts for the year ending 31 May 2026 are finalised
- 21% deferred until the second anniversary of completion
On top of that, the Savage family could earn additional payments depending on how well the business grows its profits over the two financial years ending December 2027 and December 2028. In other words, if they’ve handed over something genuinely valuable and it keeps performing, they’ll be rewarded for it. It’s the kind of structure that keeps former owners invested in the outcome — even after they’ve technically sold up.
What Happens to the Team?
One of the things that often gets lost in acquisition announcements is what actually happens to the people. In this case, Winvia has confirmed that key management at Rev Comps will stay on as employees after the deal closes. That continuity matters — these are the people who built the customer relationships and know the product inside out.
The Bigger Picture
The UK prize draw market has grown considerably over the past few years, riding a wave of social media-driven marketing and the appeal of winning something tangible — a BMW, a Rolex, a trip to the Maldives — for the price of a few pounds. It’s a sector that’s attracted plenty of operators, but also growing regulatory scrutiny, which means scale and solid technology infrastructure increasingly matter.
Winvia is clearly betting that owning the platform layer — and rolling more brands onto it — is the smart play. Whether that thesis holds up will become clearer once the integration is done and the audited numbers start coming in.
For now, if you’re a Rev Comps regular, the draws should keep running as normal. The only thing changing behind the scenes is who signs the cheques.